The purpose of the company is to provide choice to families who want their final vessel to be in alignment with what was important to them during their life-time.
The strategy used to achieve this is to use design to create contemporary caskets designed with the planet in mind. The design of caskets has stayed the same for the past 70 years. Why, when in every other area of our lives, design has changed? We don’t drive the same cars, or have the same furniture, or the same clothes we had 70 years ago. So, if families feel like the vessel they are choosing for their loved one is in alignment with the values of their loved one then we are happy.